Right to Ride Safely: Deliveroo’s Campaign For Delivery Heroes

Our delivery riders deserve all the appreciation for their efforts in bringing our favourite food and items right to our doorstep. But aside from the praise, they all deserve to feel protected and safe, too, like everyone does.

A lot of mishaps can happen from the moment a delivery rider collects the order, on the way, and to the moment they hand the order to the customer. It is a reality, especially nowadays, that delivery riders frequently encounter a range of risks, including road accidents, stressful work conditions, erratic traffic patterns, and harassment from other people.

The more time they spend out on the road, the more vulnerable they become to those risks, making their work all the more challenging.

"Right to Ride Safely" - Deliveroo's campaign towards safe delivery

It is much of a great initiative from Deliveroo UK to launch a campaign called ‘Right to Ride Safely’, calling on the UK Government to make assaults on delivery riders a specific criminal offence.

While the UK government’s proposed Crime and Policing Bill currently covers shopworkers, Deliveroo demands equal protection for delivery riders as well.

This campaign is backed by the GMB Union, an organisation that has established a voluntary partnership agreement with Deliveroo. This agreement ensures a direct line to expert consultation on health and safety with major UK unions. Riders’ safety and well-being are the center of this campaign, and Deliveroo is also encouraging other delivery companies to join this initiative to prioritise the protection of every delivery rider.

Another great thing about Deliveroo is that they are offering their delivery riders free accident and injury insurance, a free safety app, and the newly-launched ‘Respect Charter’, where 30 national restaurant and grocery brands pledge to build positive relationships with riders.

A Rider's Safety CANNOT be sidelined

The health and well-being of delivery riders are their lifeline for their jobs. When those are compromised, it can also negatively affect how they work. Delivery riders play an important role in the demanding world we live in, where they wait in line and navigate through bustling traffic to bring us our meals, groceries, and more. With constant exposure to different risks, they must be well-protected and properly equipped with safety gear, as safety is not optional; it is a necessity.

Investing in riders’ safety and protection is a strategic move that builds a great foundation for a more sustainable and reliable delivery ecosystem.

When riders feel safe and protected, it can translate to long-term benefits like efficient service delivery, customer satisfaction, reduced accidents and injuries, and financial growth. But it is not just a rider’s responsibility – it’s a collaborative effort between companies, customers, and the riders themselves to create a safer work environment.

We at SpartanPac always put the couriers’ safety and comfort at the heart of everything we do. Our insulated bags, helmets, and safety gear are rigorously designed with quality in mind, so we give the best of the best to our delivery partners. If you want to know more about how we can help you find the right bag and equipment for you or your business, talk to us!

Which countries does Deliveroo operate in?

Deliveroo operates in the United Kingdom, France, Belgium, Ireland, Italy, Singapore, the United Arab Emirates, Kuwait, and Qatar.

Delivery riders should wear essential safety gear like helmets, reflective clothing like jackets and bands, durable outerwear, gloves, boots, and eye protection, alongside practical items such as a secure delivery bag and phone mount, to minimise risks on the road.

Where can I find quality safety gear and helmets for an e-bike delivery?

SpartanPac offers a vast array of reliable helmets, safety gear, and accessories to couriers, delivering both comfort and peace of mind to improve their delivery operations. Check out our product’s page.

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